Among the rolling hills of Upper Molise, seven hundred and fifty meters above the ancient land of Samnium, stands the bronze statue of a knife grinder at work.
Bent over his grinding wheel, he seems to gaze toward the horizon—the very same horizon that hundreds of men like him once looked upon before setting off in search of a new future.
Many left the small village of Sant’Elena after the war. They were master sharpeners, carrying with them exceptional craftsmanship and the ability to restore any tool that came into their hands.
Among them were Celestino Durante and his wife Luisa. Gathering the few belongings they had, they set out toward a new horizon.
Their destination was Rome.
The scent of iron and gasoline filled the air.
Between one sharpening job and the next, Celestino frequented barbershops and artisan workshops throughout the Eternal City, learning their craft. After countless sacrifices, his bicycle became a shop. In time, the grinding wheel gave way to colognes and lotions. Years passed, and the knife grinder became one of the Capital’s most respected perfumers.
Eventually, the time came for Celestino and Luisa to embrace life as grandparents. Now it was up to Giuseppe, Luciano, Maria, and Felice to believe in themselves and forge their own path. But as commerce changed and perfumery drifted away from its true identity, in 1996 the Durante siblings chose to pursue freedom, leaving behind conventions that had become too restrictive.
But that is another story…
The bottle you hold in your hands contains a single drop of this journey.
It begins in Sant’Elena, before that bronze statue of the knife grinder at work.
An alchemy of memories we call PROFVMVM ROMA.
Giuseppe, Luciano, Maria and Felice Durante